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Initiate. Establish. Operate.
The company identifies a potential area for investment, Initiate a new project or business, Establishes the business and recruits the right staff to run it, and Operates it through the business life cycle.
“I understand the idea, but practically, how do you start?”
We put the Idea on the board (or paper), and we use a lean startup strategy to make sure we consider all the initial elements
“and then what?”
We talk to industry pros and test the idea with a potential client
“Ok, this is clear, how do you take it from there?”
We attach it to a winning business model and recruit the first clients

The best way to get started is to quit talking and begin doing.
Walt Disney
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